Postmodern Music Theory

6. questions the mutual exclusivity of elitist and populist values. - http://www.youtube.com/watch?v=gxXrTRFVUkQ

The lyrics of the song portray the artists opinions on 'the good book' and the religion that the Bible teaches. Christianity is widely accepted within most countries and most people don't like to criticise any religion for it is considered a social taboo. People in society believe that those of higher class support religion and most people are tolerable of religion, so having the artist relaying the negative points about religion and highlighting the elements he finds ridiculous questions the mutual values of the elitist and populist members in society.

11. embraces contradictions - http://www.youtube.com/watch?v=d5_H-4JokzA

The music is classified as rock due to the lyrics and the instruments played, as well as the artists voice, but there is elements of the classical genre too, such as the violin at the beginning of the song. The classical genre and rock genre are almost considered to be at the opposite ends of the spectrum as the sounds are so different from one another, along with the image and fans, but here the two genres are being used together to create a new sound, so the music is embracing contradictions because it is made from two completely different genres.

Digital Technology.

Adobe Photoshop
The image manipulation program (Photoshop) allowed me to manipulated my magazine front cover, contents page and double page spread for my AS coursework and my magazine advert and digipak, as well as the still shots used in the music video for my A2 coursework. I relied heavily on the magic lasso tool to gain the important pieces from a photo that I wanted to change or use. The colour variations were also used a lot to make my images more brighter and eye catching, as well as to make certain elements stand out against the rest of the image.

To gain the same colours for my text in AS I used the eyedropper tool to make sure that all my colours linked in with one another and I didn't have varying shades of a certain colour, which would have made my magazine look unprofessional. The shape tool was also useful for my AS coursework as it allowed me to create shapes that would attract my target audiences attention. I lightened all of the photos I used for both my AS and A2 coursework pieces because it made them look more inviting and colourful, I also changed the contrast for some of my images to make the photos look slightly surreal or more attractive. The use of layers was especially important for my front page of my magazine as I had to make sure that all of my information could be seen and look inviting.


Desk Top Publishing
My double page spread was quite simple, only using an image for the background with text over the top. As my background was black and white I had to create semi-transparent text boxes so that my text could be seen and therefore easily read. I had to make sure that the image I used for my background didn't have the artist I used in the middle of the page as otherwise they'd be unable to be seen as they'd be in the join of the magazine and therefore I couldn't have any of my text in the middle of the page either so that it could still be read. I made sure that the layout was the same throughout my coursework by making duplicate copies of some of my work so if I wanted to change something I would still have the original design to look back on and use as a reference. For my texts I used fonts off a website that gave me more choice than the software I was using to edit my work on, meaning I could find text that I thought worked well with my genre and look. By only using three fonts it also meant that my work didn't look too busy, as well as linking all my pages together to have a similar look.

Weblogs
The blogs we had for our coursework were useful to gain audience feedback from, as our audience could look at our designs/work which we had uploaded onto the blog and then comment directly on that post with their opinions and suggestions. The software we used to edit our film footage is iMovie, which was easy to use and introduced us to the speed effects, as well as the audio editing that we could do to both the song and the audio on the visuals. For my AS images needed for my magazine, I used a Nikon D40 and a Samsung ES15 and uploaded my images using a USB lead. For the music video because we edited our footage on iMovie it allowed our knowledge of layering to develop through practise. Some of the edits we used for our footage were: cutting, speed up, slow motion, increase length, colour variations and the crop tool. We made sure our work was precise by getting other people to check our work to see if everything came together correctly and by looking through our storyboard to see if our footage was correctly placed. We ensured that our audio matched our visuals by watching the video repeatedly and by getting others to watch it to make sure that the lip syncing was correct. We used a lot of slow motion or speeding up for our visuals, but they were the only effects.

Post Production

AS

• Adobe Photoshop Elements: magic eraser, magnetic lasso tool, saturation alteration, contrast alteration, grey scale alteration, blur tool, text tool, eraser, rectangular marquee tool, crop tool, eyedropper tool, brush tool and paint bucket tool.

Improvements to skills: gained more knowledge on the tool uses, found it easier to manipulate images to look how I wanted them to, better at using the tools effectively and overall created a better magazine.
Strengths: looked professional, easy to use and wide variety of manipulation offered.
Weaknesses: time consuming, difficult to use for more intricate things and I didn't have the software at home.


A2

• iMovie: cut clips and audio, colour and light alteration, speed adjustment, removing audio from the filming, cropping of visuals, ken burns of images and syncing of song.
• Adobe Photosop Elements: saturation alteration, contrast alteration, text tool, colour alteration, blur tool, spot healing brush, crop tool, eyedropper tool, brush tool and paint bucket tool.

Improvements to skills: more effective at using Photoshop, better at filming, better at editing, found it easier to sync the song and the visuals together, easier to manipulate the clips and created a better video.
Strengths: easy to use, quick and efficient, good quality and looks professional.
Weaknesses: I never used it before so it took a while to figure out how to work everything correctly.


Evaluation
For both pieces of my coursework I used similar technologies such as Scribd, Slideshare and Prezi which I believe I used more effectively for my A2 because they looked better and there was more information given. A new technology that I used in A2 was youtube, which worked effectively as it put across our information easily and professionally.

The filming of the conversation wasn't as difficult as the filming of the 3 minute music video and the Busted prelim video because more footage was needed in order to film the work we did at A2, as both the A2 pieces where longer in length and more detailed. The conversation work also didn't include any extra audio that wasn't from the footage, whereas both the Busted and music video needed to have the song included. This made it more difficult to film the music videos because we had to make sure that the visuals would match the audio in order for it to look professional. Therefore, the work that we did for our A2 filming was obviously more advanced than the filming we did at AS, indicating a progression in skills.
The Photoshop skills we needed for the coursework pieces my magazine for AS and the digipak and magazine advert for A2. I think after using Photoshop throughout the entire coursework in AS improved my skills, meaning that it was easier for me to use Photoshop quickly and effectively during my A2 coursework pieces.

Postproduction choices:

1. genre
2. target audience
3. the narrative for the video
4. representation of the artist
5. repeated elements to interlink everything
6. the media language

Research and Planning.

Primary Research

• Ancillary task - analysis of album covers, back covers, album artwork, other album names and magazine adverts, target audience feedback and class feedback.
• Music video - analysis of other music videos and genres, research into artists of our chosen genre, analysis of editing and filming techniques.
• Music magazine - analysis of music magazines, research into music magazines, research into music interviews and articles, target audience feedback, class feedback and research into magazine photo shoots.

Secondary Research

• Ancillary task - class notes, music magazines, music websites and a book containing album covers.
• Music video - class notes, music magazines, music websites, youtube and other blogs.
• Music magazine - class notes, music magazines,  and music websites.

Pros: inspirational, helpful in making decisions, allowed us to gather ideas, let us see what elements needed to be included for both the music genre and the conventions of a music video.

Cons: time consuming, restricted some of the ideas that we may have used because it didn't fit the conventions.

For both my AS and A2 coursework I believe I spent a lot of time researching relevant information in order to make my work seem as professional as I could. I do think that I did a lot more research for my A2 coursework as the task was something I had never done before, whereas I had done some work on magazines before so knew some of the elements that needed to be included.

Organisation of time, personnel and equipment:

• I met all the deadlines for both of my coursework pieces and completed everything on time.
• It was difficult to get the people needed for the coursework to all meet up because of busy schedules, but when everyone had gotten together the work was completed much faster and better.
• I've learnt that when you need to get everyone together, for either filming or a photos, it's best to plan it way in advance because it's unlikely that you'll be able to meet up if you leave it to the last minute.
• My knowledge of production schedules did increase as I didn't use one for my AS coursework meaning that some of my tasks were done at the last minute, but the use of the schedules in my A2 coursework meant that everything was completed on time.
• I believe that for our A2 music video we could have planned our filming even further in advance because we did have set backs as we were forced to change our artist and therefore our draft video was filmed in a hurry.
• Strength - still manage to complete the work on time even when under pressure.
• Weakness - to put myself under pressure by leaving some tasks too late.

Working individually or part of a group:

• When you work in a group the work load lightens as you can evenly distribute it, but it means that you have to rely upon other people to work hard otherwise it will affect your work. When you work on your own you have a lot of work to do and it's was to become stressed, but your work will be exactly how you want it without someone else's input.
• I think it's slightly harder to plan when in a group because people's ideas will clash and therefore there needs to be a compromise. It's also quite difficult to get work done together as you have to find time when you're all free.

Organisation of planning materials:

• Most of our planning material was posted straight onto our blog as soon as we'd decided what we were going to do, but some of our ideas were jotted down on paper.
• I think I used my blog at A2 a lot more than I did in AS because there were more ideas and changes as I was working in a group.
• We mainly followed our storyboard exactly, except for one action of the artist when he changed the hat he was wearing instead of his jacket because at the time of filming we didn't have another jacket available, so we deviated from the storyboard on the spot.
• Every time we progressed in our coursework we added a post to mention how we'd moved along and it was important because it showed all the work we had been doing for our coursework and it showed that we were meeting the deadlines.
• I used the research and planning skills for my ancillary tasks as well as the music video.

Presentation of research and planning:

• Most of the primary and secondary research was posted on our blog in writing, though we also used prezi presentations, scribd, slideshare, youtube, tubechop and animoto to present our research.
• The presentation of our research did get more creative as throughout our coursework we used as many different digital technologies that we could.

1. The research into our chosen genre helped us with our production work because it showed us what professional music videos within that genre tend to be like and what kind of theme they have, so that we could include it in our own music video to make it look professional and let our chosen genre be obvious.
2. The research into our target audience contributed to our production work because it gave us an idea of what our audience liked and we could then include it in our coursework and aim our work at our audience.
3. The research into institutions and the regulation of media influence effected our production work because it told us what we could and couldn't include and what needed to be present.
4. We used storyboards and shot lists to plan our music video, which helped us to complete our filming and editing efficently and on time.
5. We found that it was easier for us to film our music video in chronological order because otherwise the shots were different and jumpy, whereas when we filmed it in the same order as the storyboard the shots flowed better, so we needed to change our shot list.
6. The audience feedback helped us to decide how to film and edit our work to gain the best look, it told us whether the elements we had included worked and what things we should maybe consider changing, like the framing of our shots.

Detail how your understanding of the importance of good research and planning skills developed throughout the pre-production of your AS and A2 coursework.

The importance of good research and planning skills increased for my A2 coursework because the research was crucial to our work, as neither of us had made an music video before and therefore didn't know where to begin. The research taught us what we needed in order to create the video, whereas the research in my AS coursework just gave me ideas for my own music magazine, as I already had an idea of what I would need to include to create the magazine. For both pieces of coursework it was essential that research was carried out into the likes and dislikes of the target audience, as this allowed me to design the magazine and video to be interesting to the audience I was aiming for. It was important to look into the institutions and the regulation of media influence, because the research affected the production work as it informed me what I could and couldn't include within my coursework pieces in order to fit in with what needs to be included within a music magazine and video. The planning of the coursework pieces meant that the draft was based on the information I had collected through my research and therefore the audience feedback I received for my draft allowed me to improve my work and planning so that it would appeal to my target audience. Looking into the importance of primary and secondary research helped me to create my coursework through analysing media conventions that needed to be a key part of my work. I think this held more importance for my A2 work as I had never filmed a music video before and therefore didn't know anything about it.